WORK COMPLETED:
- Social Media Launch Strategy
- Launch Calendar - 12 weeks - Marketing to-do list for all platforms including Website, Blog, Email, Social Content, Influencers Marketing, Giveaways, Campaigns Creations and Development
- Social Media Branding Strategy & Identity
- Social Media Management
- Influencer Marketing
- Brand Rep Search and Contracts
- Website - Shopify Strategy & Design
- Email Marketing & Automation - Newsletter Template, Launch Series, Welcome Series, Abandoned Cart, Thank you Series, Lapsed Customers.
- Blog Creation and Copywriting
ABOUT THIS PROJECT
From Zailie holds a special place in our hearts. The story behind this business is heartbreaking and heartwarming all at the same time. Estelle, its owner, dedicated her mission to bring women going through loss together to her beautiful angel twin baby, Zailie, who grew her wings at 31 weeks gestation.
We joined FZ early on, helping Estelle develop her mission and vision for the brand and creating the strategy to build the community of women and beyond.
Our Goal was to create a Clothing Brand that not only shares a story but also includes all sizes and all stages of motherhood (breastfeeding-friendly, bump-friendly and beyond) as well as sustainably sourced and made. In the background, just as important is the mission of bringing awareness to the cause and charities FZ supports and bringing women together from all stages of motherhood who have experienced all kinds of loss - of self, of a baby, of a partner.
Our work was to bring the mission and vision through Branding Messaging and Imagery that spoke to FZ's Target Market.
We supported From Zailie with Launch Strategy - Understanding the Brand and Messaging, Planning the Launch Step by Step, Creation of 12 weeks Launch Calendar, and a Marketing to-do list for all platforms (website, blog, email, social content, influencers marketing, giveaways, campaigns, Branding and more), as well as Content Calendars. We managed FZ's Social Media and Community Engagement for 12 weeks and accompanied FZ during the pre-launch period through accountability, chats and sessions.
DELIVERABLES:
From Zailie's website - www.fromzailie.com,
Social Media Branding - @from.zailie,
Email Marketing & Automation.
Hear from Estelle, From Zailie
How was your experience with The Stylish Studio?
Working with Roberta from The Stylish Studio has been an absolute dream. From the moment we had our first chat, Roberta has been nothing short of amazing. She listened to my goals and objectives and put a strong Strategy in place to ensure we reached these and more.
Her attention to detail, organisation and knowledge are some of the things I am grateful for. She went above and beyond to help me and did more than I could have imagined.
The process from start to finish was smooth, and she kept me accountable. Roberta is not only a fantastic business and marketing guru and an excellent designer but also a wonderfully kind and caring human being, humble and down to earth and always happy to help.
Did you reach your Goals?
Yes, and more! Before meeting Roberta, I had a messy vision of what I hoped to achieve. She was able to turn that mess into a clear plan and mission, organising a very detailed Strategy to accomplish it all.
My launch was an absolute success, and post-launch is still going strong. I've learnt so much from Roberta. I have received multiple comments and feedback from other businesses telling me how impressed they were with my pre-launch and launch.
Roberta also created the most amazing and stunning website ever and a beautiful Email Marketing Strategy and design. They make my brand look professional and establish my business with the audience's trust.
TSS also managed my Social Media Strategy, content and engagement. My audience on Instagram has grown fast, organically and only with the right followers, belonging to my perfect target market.
The business achieved everything it has with Roberta's support.
Were you surprised by anything?
I was surprised by how incredibly knowledgeable Roberta is and how much excellent advice she gives in all business areas. She always finds a solution to all problems and offers more help than I could hope for. She is always happy to answer all questions and forever has time for me and my dreams. I was surprised by how down-to-earth, humble, kind and comfortable Roberta made me feel.
What would you say to someone thinking about working with TSS?
DO IT! Invest in your business by working with Roberta. You will absolutely not regret it. I am so so glad I decided to work with TSS. Roberta is one of a kind, and without her, my business would not be where it is now. I would not have thought about half of the things she suggested.
I want to keep working with Roberta to take my business to the next level!
